About us

1. About Huarenstore.com

Established in New Jersey, 2010, Huarenstore Inc. is the largest B2C retail e-business company of kitchenware among Chinese community in United States. We provide high-quality commodities including soymilk maker, rice cooker, health pot, electric pressure cooker, blender, stew pot, noodle maker, water fountain, etc. Most of  the commodities adopt American standard voltage: 110-120V. Items can be used directly in America.


     1). Our Goals:

      User-centered operation, Huarenstore aims at satisfying diet requirements from overseas Chinese and offering excellent kitchen appliance and better service, leading our customers to a new intelligent cooking time and a healthy Chinese dietetic life.


     2).Our Advantage:

       Since establishing, there is a great increase in customer growth, convert ratio, product diversification, etc, which shows powerful competitiveness:

      Lowest Price:  One can apply for a compensate for price difference within 15 days

      Local Warehouse: More convenient and faster delivery

      Products Brands: Till now, we have established stable cooperation with Top brands, such as Joyoung,  Buydeem, Tonze, Liven, Gemside, Minhang, German Pool, Sunpentown, SKG, Aroma, Sonya, etc.

      Products: Covered with soy milk maker, rice cooker, electric pressure cooker, stew pot, electric baking pan, automatic meal cooker, noodle maker, etc.

      VIP Service: 100% authentic products, free shipping within America, 7 days returns, 30 days replacement, 1 year warranty.


     3). What can you do on Huarenstore

      Buy all kinds of kitchen appliances

      Read recipe articles and user reports

     Take part in our campaign or activities


2.Company Founder

    Zhouyang Huang, CEO, the founder of Huarenstore

Born in 1978 in Zhejiang, China, Zhouyang Huang graduated from Electrical Engineering and Automation major in Harbin Institute of Technology. After graduation, Zhouyang worked in a electric high technology company where he carried out the designs of the control system of some large power transmission programs like west-east power transmission and Three Gorges Power Station.

In 2003, Zhouyang Huang decided to make a career change into establishing a business, Youzigift.com, with his friend who has gained PHD in America, to send presents to people who is in China from America. Till now, Youzigift.com has sent off more than 100,000 presents, bringing  a closer relations among domestic and foreign friends.

In 2010, Zhouyang set up HuarenStore.com, a shopping website offering kitchen appliances for Chinese people in America. Huarenstore has established stable cooperation with American brand Aroma, Taiwan brand Sunpentown, Hong Kong brand German Pool, and Chinese brands like Joyoung, Midea, Liven, Tonze, etc., offering the latest and intelligent kitchen appliances and at the same time, creating a healthier, faster and more fashionable Chinese dietetic life for our customers.

Huarenstore has customers more than 100,000  by 2015, and the revenue has reached the top place in this industry. Huarenstore allows more and more people have safer, healthier and convenient kitchen appliances, and thus a easier  cooking experience!


3.Company Philosophy

As Kitchen of America Chinese, Huarenstore let American Chinese live a healthy traditional Chinese diet life. We offer lowest price, high quality and VIP customer service. Huarenstore is committed to exploring more and more smart, smokeless Chinese style kitchen appliance, benefiting our Chinese people oversea.

Operation Principle: Honest Operation, Low-margin, Service Priority, Double-win

Service Principle: Customer-oriented, Superior product and service

Talent Principle: People-based, Friendly Treatment

Team Principle: One for All, All for One

Competition Principle: Pursuit of Excellence, Accept Competition, Exploration Space, Unleash Potential.


4.Company Culture

    1). Mission: Popularize Chinese style diet among American Chinese

    2). Vision: The biggest kitchen appliances online shop in America market

    3). Core Value: Customer-oriented, Honesty, Friendly, Keep Moving